Entertainment and Free Online Games

Article by jekky

HC Shoe Network on March 17 hearing on March 15, special steps Sohu exclusive entertainment channel full title appeared, the two sides formally became strategy 2010-2012 Cooperation Partners, build the brand, the depth of the network to promote co-operation in such areas. This is also the special step in the successful naming Entertainment flagship program “every day” and other traditional media programs, the first time collaborating with the Internet, new media. This point, the well-known fashion brands to sports entertainment and Internet media first hand, the influence of a collection of the two brands and appeal, and create the industry’s first integrated entertainment sports Marketing Platform for “sports entertainment, the release of their youth,” becoming very popular among the young people spending the most mainstream way of life. Sohu Entertainment entertainment media to create the Internet to become the first choice for new media Xtep Partners Sohu entertainment to the “professional media + entity operating” as a concept, the portal in all the first division into a separate entertainment company operations. Mature and flexible mechanism to make Sohu Entertainment in original programming production, the industry leader in terms of resources possession, the first entertainment media, internet status achievement. Extraordinary Sohu Sohu popular choice is particularly important reason for further Sohu Entertainmenthas created the first Chinese Internet portal original video programming platform, “Sohu entertainment broadcast”, and create the Internet’s most influential entertainment talk show “Roc (blog)! N it! N”, leading the young people lifestyle “trend lab,” and so on, every day millions of young users attract attention. Launched during the Spring Festival this year, original programming, “Roc run Spring Festival Evening,” “Spring Festival Evening documentary” and so the whole 50 days to track the accredited press corps Spring Festival Evening, heavy gather information such as the Little Tigers for the first time, Jackie Chan (online watching video works) and other information on the Spring Festival Gala are exclusively broke the news, and become the country’s hundreds of media sources. Sohu entertainment industry a powerful influence, but also attract Zhang Ziyi, Uncle Zhao, Zhao Wei, Zhou Xun Environmental protection, Jet Li One Foundation, Yan Ran funds and institutions have settled in line exclusive artist’s official website. Original, exclusive entertainment, star-rich resources, attracting keen young fashion lifestyle. According to statistics, 63% of Sohu users are aged 18-30 years in the younger age groups, more than 80% of users regularly browse Sohu entertainment channels, of which more than half of the users more than 2 times a day here, they are fun and youthful advocates. These user groups is the “core sports, fashion for the expression” special steps are for the main consumer groups, Sohu Entertainment is the special-step target consumer group of settlements. With the Internet the status of the first entertainment media, and fashion for young, healthy lifestyle, concerns and communication, Sohu Entertainment formed a special step in line with brand appeal, a special choice of the first step of new media partners. Sohu IT integration web2.0 web1.0 interactive entertainment to create integrated marketing platform entertainment campaign Sohu Entertainment web2.0 web1.0 information integration interactive tool that can accurately lock and attract the target consumer group, and the super popular original programming, large-scale entertainment planning, cross-media communication and so on with powerful strength, special steps are In the celebrity endorsements, fashion campaigns concept has spread the successful experience of strong combination of both, will be a collection of entertainment, fashion, sport, quality resources, create unique “sports entertainment” Integrated marketing platform, focus groups of young consumers, leading They form a “sports entertainment, the release of their youth,” fashion a healthy lifestyle, entertainment found in sports, in sports entertainment experience. Step exclusive special entertainment base, the industry has settled on the leading edge of Sohu Entertainment, of great significance. Sohu Entertainment will set up special-step entertainment star library, opened an interactive fan zone, the establishment of special steps such as new product display area for the target user know their favorite stars, learn special brand of product information further built a strong platform can be converted to fully of the star’s fans into a special step of fans. Addition, Sohu Entertainment will work together to create large-scale special-step online and offline activities, and special steps to promote the full range of brands. Sohu Entertainment with a number of successful operations, “Sohu will star Song Live” and other large concert experience, combined with the star Xtep marketing concept, the two sides can co-organizing large-scale star concert. Sohu Entertainment will be broadcast live online through the production of the video feature, the depth of implantation of star interviews, cross-media platform TV And radio media, print media joint marketing, etc., to achieve full exposure Xtep brand.

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